Should My Business Be On LinkedIn? LinkedIn Statistics and 3 Key Questions to Ask
Ever wondered “Should my Business be on LinkedIn?”
When most people talk about “Social Media,” the buzz is usually concentrated around Facebook and Twitter. While these are the biggest social media sites, they are certainly not the only ones out there. When deciding which social media platform to use for your business there are key questions to ask. You need to take a step back and think:‘Who are my target audience exactly?’ (age, gender, geographic location, education level, income level, occupation etc)
‘Who are my target audience exactly?’ (age, gender, geographic location, education level, income level, occupation etc)
With this in mind, you then need to consider:
- ‘What is their preferred type of communication?’ And if it is via online social media sites, ask;
- ‘Where would they most likely be spending their time online?’
For example, here are some key statistics about LinkedIn:
- LinkedIn has approximately 277 million members with more than 2 new members joining every second
- 65% of LinkedIn members are located outside of the USA
- LinkedIn was the 23nd most visited website in the world in June 2013.”
Quantcast has the following statistics (Aug 2013):
- 62% of LinkedIn users are male and 38% are female
- Approximately 9% of LinkedIn members are aged between 18 and 24 years, 21% are between the ages of 25 and 34, while members between the ages of 35 and 44 account for 23% of total members. Furthermore, those aged between 45 and 54 years account for 13% of the membership.
- Approximately 50% of members are college graduates, 27% have completed grade school and roughly 42% of LinkedIn members are amongst the most affluent, earning more than $100,000 every year.
By doing a bit of research into the users of social media platforms, you could make more informed decisions as to where you should be investing your time online to benefit your business the most. If your business is providing products and services to a professional community, who are typically more educated and affluent, then you can be sure to find them ‘hanging out’ on LinkedIn. There is no need to be spending your time on social media platforms such as Facebook if you know that is not where you’re target market is spending their time. By understanding more about your target market or who they are exactly, it will enable you to make more informed choices as to where you’ll get the most value for your investment of time. Keep your eye out for the next article on why LinkedIn is not just for B2B type businesses.
- Oops! We are self-professed infrequent bloggers...
- This vlog is for members of the ‘Dutch Admirals...
- A lot of people ask me how I add symbols to my ...
Stop Procrastinating and Start Linking In: 7 Tips to Ramp up Your LinkedIn with just 10 Minutes a DayLinkedIn is the world’s largest professional ne...
- This article applies specifically for ‘networki...