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LinkedIn is Not Just for B2B – B2C can Benefit too!

by / Saturday, 22 March 2014 / Published in Wealthy Appetite Blog
LinkedIn_B2C

LinkedIn is the most popular social networking site when it comes to online “business networking”. It is a platform that allows business people and professionals all over the world, regardless of their industry, to connect, network and share information and resources with each other. Typically LinkedIn is regarded as the number one social networking site for business-to-business and a social media platform like Facebook is for business-consumer type operations. Even though this is traditionally the case, more and more people are realising that business professionals are consumers too, hence making LinkedIn a viable option for most types of businesses. For example, coaches, consultants, lawyers still need to use the services of real estate agents, lenders, book keepers and vice versa – most of whom are populated on LinkedIn.

Another case is, for example, a restaurant-type business – Facebook and Instagram make great social media platforms for reaching out and engaging with the consumer market. However there are uses for LinkedIn, such as the ability to network and connect with potential website developers, marketers, media professionals, accountants, book keepers, and suppliers etc who could provide valuable business services for the restaurant. Restaurant owners can also highlight their function rooms or the catering services of their business, and in turn attracting potential corporate clients for these types of services.

With LinkedIn Company Pages, B2C type businesses could make use of this valuable resource to build a presence amongst the professional community. LinkedIn has over 238 million users globally and is one of the most influential social media networks on the internet – whatever the business you are running, there is the potential to network and connect with service providers or consumers from a professional standpoint. The approach and etiquette would be different from Facebook or Twitter, however there is potential for strategic networking, alliances and even research or sharing the latest industry news via LinkedIn groups. If you are running a B2B business, think about how you could benefit from LinkedIn before shunning it completely.

How has your B2C used LinkedIn?

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