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LinkedIn Etiquette: Two Things You MUST Do With Every New LinkedIn Connection

Linda Le Wealthy Appetite LinkedIn 3

One of the biggest mistakes that people make on LinkedIn is failing to personalise the connections they make. LinkedIn is the number one business networking tool and is designed around building connections, trust and relationships. Proper etiquette is therefore critical. The first key to doing this is personalising every single connection that you make through LinkedIn.

The thing that you need to remember is that there is a real person on the other side of the computer screen (or LinkedIn profile) – and the fact is that people like to work, or deal or do business with people who they know, like and trust. Sending blanket invitation requests are lazy and may get you marked as ‘spam’ or ‘I don’t know the person’ or simply gets ignored on LinkedIn. Personalising messages will make your intentions clear and increase your chances of getting your connection request accepted by the other party.

Here are two things you must do to personalise every single connection you make on LinkedIn.

1. When connecting with someone, never ever send the standard ‘I’d like to add you to my professional network on LinkedIn’ message. Always delete this message and personalise it.

Here are some ways you could do this:
– Remind them where you’ve met them (networking, previous workplace, events, courses)
– If you found them through a LinkedIn Group and wanted to connect, mention which group
– If it was through a mutual connection, mention their name
– If you’re interested in their line of business or a joint venture, mention it
– Give them a reason why you want to connect

Example: “Hi Mark,

It was a pleasure meeting you yesterday at the Chamber of Commerce event. I’d like to connect with you here on LinkedIn and arrange a coffee to follow up on our discussion.

Regards,
Linda Le”

Note:
– You are not allowed to add any links to this initial connection request
– You need to keep your message short and succinct – you’re only allowed 200 characters

Now personalising each connection on LinkedIn is the first part of the equation. What’s the second part? What I find frustrating on LinkedIn is the number of people ‘connecting and running’. The people who use LinkedIn like it’s a numbers game. Going back to doing business with the people you know, like and trust – it is a complete waste and missed opportunity to ‘connect and run.’ Once someone accepts (or sends) a connection request, there is great potential to start a discussion, enhance a relationship or simply send a courtesy message to acknowledge the connection.

Here is the number two thing that you must do with every connection on LinkedIn.

2. When you have accepted a connection request or when someone has accepted your connection request – always send a follow-up email.

Here are some ways you could do this:
– If you have a valuable piece of information that you think would help them, send it with your follow-up message (blog, article, tip, recipe). Tell them why you think it is helpful for them
– Ask them for a coffee to learn more about what they do and how you could potentially help each other
– Have a read through their profile and make a comment or ask a question about their work or connect further by starting a discussion if you went to the same courses or went to the same university, worked in the same workplace or know someone who did
– Think of ways where you may be able to genuinely help them
– Remember to be sincere and be authentic, first thing is to simply thank them for connecting and then have your value-add

Example: “Hi Mark,

Thank you for accepting my connection request here on LinkedIn. I remember when we met you mentioned that you had a bit of trouble connecting your company’s logo on your LinkedIn profile – I thought you may find this blog helpful in showing you how to do this.
You can find the blog here: XXX

Let’s arrange to have a coffee. I’m keen to follow up on our discussion and learn more about your role as HR Manager for the Commonwealth Bank to see if there are ways we may be able to help each other.

I look forward to hearing from you.

Linda Le”

Note:
– Always think of ways to add value or to build that ‘like/trust’ factor
– You don’t have to have coffee with everyone – your time is precious too. Consider networking strategically and connecting with people whom you think you could add value to and vice versa

Working to build allies and give-take, win-win relationships will make your networking efforts worthwhile. Remember first, is to personalise your connections. Happy networking!

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HomeForumsLinkedIn Etiquette: Two Things You MUST Do With Every New LinkedIn Connection

This topic contains 2 replies, has 2 voices, and was last updated by  Bnteams 3 years ago.

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    Bnteams

    Social media network is great for finding contacts which you might not access to , or finding your past contacts like colleges which you may lost touch with. For the businesses, networking is vital.. and social media helps you to increase your business growth more and more.

  • #1420 Reply

    Bnteams

    Business networking Team to help you with common necessities as well as luxury items.

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