1 Browse our e-learning programs available here
2 Review the Wealthy Appetite services here
3 Unlock the value of LinkedIn® marketing strategies

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FAQ – Frequently Asked Questions


LinkedIn® is a useful platform for many purposes other than job seeking. For example, you can find the latest news and articles to keep up to date with what’s happening in your industry. You can also follow influential people who write about business, career or personal development. It is a hub for you to learn and get that competitive advantage.

There are other things that you can do on LinkedIn®, such as join industry groups, or network and keep in touch with your colleagues, university friends and other people you have met along the way. You never know what can eventuate as a result of maintaining these relationships. On the other hand, there are recruiters, business development people and service providers alike using the site to create new business opportunities. Check it out and explore.

It depends on your individual goal and purpose for using LinkedIn®. If you are there for news and research, or whether you’re there to network then the time varies. For example, if we were involved in business development and our business relies on us getting in front of people, then we would spend anywhere up to a few hours a day on LinkedIn® to connect, network and follow up with people. Whereas if we use LinkedIn® just to maintain our network and see what our connections are up to, then realistically, we can spend 10 minutes a day on there to get some results.

Often you will find people who you do not know want to connect with you on LinkedIn®. This comes down to personal preference and what your role is. Some people are very protective of their connections and do not want to jeopardize it by adding strangers or competitors to their connection lists. On the other hand there are people who are in recruitment, sales and business development roles or if they are leaders in business, such as association leaders, professionals speakers or authors, then they may not mind connecting to people whom they don’t know on LinkedIn®.

Normally we would go to the person’s profile and suss it out beforehand. We’d see if they look like a real person, the credibility of their profile, if they have a proper photo and everything else before we consider accepting their connection request. There are a few fake profiles on LinkedIn® designed for spam or mining contact data, so we make it a point to check them out before clicking the accept button.

If you are new to LinkedIn® or haven’t leveraged it as much, then the answer is no. We suggest making full use of your basic account and understanding how to use LinkedIn® properly first before forking out the cash to get on premium. Most people we train who have LinkedIn® Premium do not utilise it at all – or to its potential, so technically they are pouring money down the drain.

If you need to connect with a lot of people on LinkedIn® every day or want to have access to high profile people who are not in your networking sphere, then LinkedIn® Premium can be worthwhile. However the more you get the hang of LinkedIn, the more you’ll learn that you can get around the site without needing to upgrade – unless your connection list starts entering into the 000’s.

Yes. A lot of people use LinkedIn® as a major source of sales and lead generation. In fact there was recent study by Hubspot with over 5000 businesses stating that LinkedIn® is 277% more effective in generating leads than Facebook and Twitter.

Yes, it is most effective for professional or B2B based businesses. That’s not to say the B2C businesses can’t have a page on LinkedIn® as well, especially if they cater for professional consumers. There are currently over 3 million company pages on LinkedIn®, with Jeff Weiner the CEO of LinkedIn® aiming to connect all of the world’s businesses and professionals on the site. LinkedIn® company pages are considered as a trusted source of information by Google, so they will generally have higher rankings in search engine results. LinkedIn® company pages also enable you to share latest news, updates, job offerings from your company to those who follow it.

B2C (Business to Consumer) type businesses have potential to be on LinkedIn®. Traditionally people say LinkedIn® is most effective for B2B (Business to Business) based businesses; however it has become more apparent that the people behind businesses are also consumers. For example, lawyers need insurance and bookkeeping. The may also need finance loans and vice versa. In the case of businesses like restaurants, they too can benefit from LinkedIn®. For example, they can appeal to professional customers for services such as catering, venue hire or business function services. B2C businesses can also connect with suppliers or distributors and do their research and development on LinkedIn®, by learning what’s happening in the professional sphere of their industry.

We are located in Singapore, however do provide LinkedIn® training predominantly in Australia and throughout APAC. Please contact us to discuss your requirements further. Contact us to learn more

Yes, we provide LinkedIn training programs for groups with at least 5 persons. However if you have any special requests, please get in touch with us and we'll see how we may be able to help you. Contact us to learn more


Our e-Learning courses are visual videos that show you step-by-step on how you can create your very own LinkedIn® courses. It’s broken up into 22 short modules that anyone can learn and implement at their own pace.

LinkedIn® suggests that a complete profile is 40 times more likely to get new opportunities. Most people have a LinkedIn® profile, however having a complete and professional profile can help you to stand out in front of your competitors, get found more easily online as well as achieve higher traffic than those who don’t have a great profile. Our Master LinkedIn® course helps you to learn what makes a great profile as well as adding the things you may not have thought about to make it really stand out from the crowd.

Master LinkedIn® comprises of 22 short modules, most are under 10 minutes in length. It is broken into small, digestible sections that you can learn and implement in your own time. Overall, the course is just under 2 hours long.

Our e-Learning courses are protected against piracy and sharing amongst multiple IP addresses. This is usually the reason why your access is blocked from logging in. If you wish to clarify otherwise, please contact us and we’re more than happy to help.

We plan on offering an array of courses that covers all of LinkedIn®, but also other digital tools that you can leverage for your business or career. Keep up to date with our newsletter for course releases.

If you wish to purchase our e-Learning course for groups of 5 or more, contact us and we’ll arrange a special rate for you. We also offer corporate rates and white label options for large businesses. Contact us to learn more

Each of our 22 modules have a comment box underneath where you can leave comments, suggestions and questions. Should you have any questions regarding each module, we will be in touch within 48 hours to answer them for you inside the program.

We suggest having:
- the latest version of your internet browser installed
- having Adobe Flash Player installed for the videos
- and Adobe Reader installed for the PDF file

If you have any questions, please get in touch with our support team.

Currently our e-learning course it outdated due to LinkedIn's site changes. Feel free to drop us a note to add you onto our notification list once we've added the updated program.

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